0:00
[Music]
0:09
the notion of purposeful leadership is
0:11
really quite important because when we
0:14
talk about leaders leading your
0:17
organization their values come into play
0:20
and how those values are played out in
0:23
the decisions and the choices they make
0:25
for the organizations it is important
0:28
now for a suggested given the financial
0:31
crisis given the organizational news
0:35
that we see in terms of what directors
0:37
on what is it that's important is where
0:42
those values are played out because
0:45
these impact the lives of every single
0:48
one of their workers in their business
0:50
so you know that organizations climate
1:00
is very clearly defined by the way that
1:04
the leader articulates and walks the
1:06
talk being able to walk the talk means
1:10
that the leaders are also able to
1:12
express some of those values which they
1:15
hold dear there is an assumption in the
1:17
research that the leaders come with a
1:21
clear notion of what is right and what
1:23
is wrong
1:23
of course the question in the research
1:26
is whether or not they're able to
1:28
exercise that brightness or wrongness in
1:32
a confident authentic way
1:40
I mean there is a perennial argument
1:42
about the binary between business savvy
1:47
and ethical leadership and I would say
1:50
that is it's neither one or the other
1:54
it's a question of your time horizon if
1:58
you are looking for short-term benefit
2:02
over long-term success then yes I would
2:05
argue that being far more exploitative
2:09
of the situation works in the short-term
2:13
so in the longer term if you want your
2:16
workforce to come with you to understand
2:19
that you're him for far more than the
2:22
bottom line and to genuinely engage with
2:26
your customers and communities that you
2:29
are a brand that cares about more than
2:31
just the number of of things you sell
2:35
then the ethics comes into play we have
2:39
seen so many examples of where society
2:42
takes to task organizations with a short
2:45
term view for organizations certainly
2:52
for HR there is a there is an arc from
2:56
the research to be able to understand
3:00
where the leadership is on that journey
3:03
of maturity in terms of articulating
3:05
their own of moral compass and HR has a
3:13
very important role in trying to align
3:18
the climate so that the moral compass is
3:22
part and parcel of the leadership's
3:24
role in an organization
3:31
so for CIPD this is putting rubber to
3:36
the road when we talk about championing
3:38
butter working traveling better work and
3:40
working life what we mean is providing
3:43
the evidence that that actually can be
3:46
done practically so in this research we
3:49
look at how organizations have put this
3:53
into practice both the learning as well
3:57
as some of the bumps that they've
3:58
encountered it's not a whitewashed case
4:01
study list these case studies talk about
4:04
real organizations with real governments
4:06
and leaders who have to grow a grapple
4:09
with these issues so I think CRPD sees
4:14
its role very much in the advocate role
4:18
but advocate presented
4:22
[Music]